Størstedelen af de få ansatte hos studiet Ember Lab, der for nylig har lanceret deres første spil Kena: Bridge of Spirits, kommer faktisk fra reklamebranchen, og har som sådan ikke megen erfaring med spiludvikling.
Faktisk lader det til, at frem til nu så gjorde de det delvist deltid, men sådan bliver det ikke fremadrettet. I et interview med Bloomberg siger én af skaberne, Josh Grier, at spillet har klaret sig godt nok til at de går mere hårdnakket efter en karriere i branchen:
"The Griers wouldn't say exactly how many copies of Kena they've sold, but they said they've recouped the game's initial costs and have been pleasantly surprised with sales so far. "It's hard to tell what's a huge success," said Josh. "Sony's happy." Kena's success has allowed Ember Lab to become a full-time game developer. They're not yet sure what their next title will look like, but they know it'll be a narrative-driven video game like Kena. "We're not going back to commercials," står der i artiklen.
Det lader altså til at Ember Lab vil lave narrative oplevelser ligesom Kena: Bridge of Spirits fremadrettet.