Netflix investerer nu i generativ AI efter at have lukket deres centrale spilstudie

På et tidspunkt lod det virkelig til at Netflix havde i sinde at udvikle ret store spil, og også via deres egne studier. De formede et ret stort et, som bestod af veteraner fra hele branchen, men dette blev desværre lukket ned for nylig, uden at de nogensinde formåede at afsløre det spil de arbejdede på.

Derfor er sammenfaldet med denne nyeste investering lettere ironisk, eftersom at Netflix nu begyndt at investere i generativ AI. Mike Verdu, vicepræsidenten for GenAI for Games hos Netflix, har afsløret via LinkedIn at de arbejder på et nyt "spil", og han siger dette om generativ AI i spiludvikling:

"I don't think I've been this excited about an opportunity in this industry since the 90s, when we saw a new game launch every few months that redefined what was possible. It was an incredible time to be making games as talented creators showed all of us what the future looked like. Guess what? We're back to those days of seemingly unlimited potential and the rapid pace of innovation, which resulted in mind-blowing surprises for players every few months."

Han indrømmer desuden at overgangen fra egentlig spiludvikling til brug af AI var planlagt hele tiden:

"Pay no mind to the uninformed speculation in the media about the changes in Netflix Games. What you've seen over the last several months was actually a planned transition."