Der var engang hvor den eneste omtale de konkurrerende konsol-firmaer gav hinanden, var i form af reklamer med ofte nedsættende ordspil. Tiden synes dog at have ændret sig, for Microsoft Game Studios-chefen Phil Spencer, beskriver nu i et nyt interview med Official Xbox Magazine, hvordan der er sider af både Nintendo og Sony som han har stor respekt for.
Angående Nintendo siger Spencer således:
"Nintendo, I think - and there's some argument about this - that their first-party is such an amazing asset...Their first party studios and IP can lead what they do as a company and the platforms are almost in service to the IP - not in a bad way."
"They have such iconic stories and this will seem somewhat random, but when we go back and do something like Killer Instinct, a little bit of the history of your franchise can actually be important part of people feeling connected. Obviously the history of Killer Instinct isn't a history on Xbox, but it's Rare's history and I think the reaction when we announced it on-stage at E3 showed that playing to the people's heart, I think Nintendo does that as well as anybody in terms of hitting the franchises and having huge success with them."
Mere interessant var dog at Spencer også havde rosende ord til Sony, der specielt gik på hvordan den japanske gigant, havde været fokuseret omkring deres budskab ved annonceringen af PlayStation 4, samt deres vilje til at satse på originale spiloplevelser.
"Sony - and I'm focused on first-party because of what I do - I really respect their focus on investing in new things and creative things, what they've done with David Cage and Quantic Dream around Beyond [Two Souls] and Heavy Rain; they stay committed to franchises even if they don't sell 10 million units, they'll stay committed to things."
"I'll say, they've done a nice job with PS4 [...] When I think about their announcement, their clear focus on a customer, leading with the value proposition of what they're trying to do, staying true to a vision, I think they've done a nice job in how they defined the PS4."