CD Projekt RED CEO anerkender at deres ry måske aldrig bliver det samme efter Cyberpunk-lanceringen

Man må give CD Projekt RED at de så sandelig har arbejdet hårdt for at forbedre Cyberpunk 2077 efter den katastrofale lancering, og derfor er det også ret let at glemme hvor stor en fadæse det reelt set var dengang spillet udkom.

Og det har firmaet åbenbart ikke tænkt sig at gemme sig fra - tværtimod. I en retrospektiv artikel publiceret af Eurogamer indrømmer CEO Michał Nowakowski at de måske aldrig kommer til at genopbygge deres ry på en sådan måde, at de er tilbage til der hvor de var inden lanceringen af Cyberpunk 2077.

"At the level of the board, it was: a) the realisation of what happened, b) we self-acknowledged that what happened was a big, big challenge and a big hit for the company. None of us were actually even thinking about it in any financial terms, but it's a problem for the future that we were hoping to build for this company, for its perception amongst fans. And that's something that, to be honest, we've probably lost forever. And yes, you can repair some things, but it's a certain perception of the company that's never going to come back. Is that good or bad? I don't know, but it's a fact."

Man får det indtryk når man læser artiklen at dette virkelig var en ulykkelig situation for studiet, der arbejdede som en gal i perioden op til lanceringen, men simpelthen traf forkerte beslutninger omkring lanceringstiming, anmeldelsesstrategier og markedsføring. Associate Director Paweł Sasko siger dette:

"I accept and understand that it might be a situation that never happens for some of them. But that's unfortunately the price we have to pay for what happened. But I hope that, throughout the work that we are doing, throughout the things we are showing, we can actually win some of those people around - and when they hear someone talking to them about the incredible experiences they can have in, let's say Phantom Liberty, or the next Witcher, next Cyberpunk, or Hadar [CD Projekt's new IP], at the moment when they see there's that incredible value in that game, they will actually reach out for it, play it and enjoy it."